Overview
Abakus, Inc. provides software solutions to increase the effectiveness of marketing campaigns. It offers data and insights that allow media agencies and advertisers to optimize their campaigns; and enable them to take better media planning and buying decisions by calculating the true marginal value of marketing channels, providers, and placements. The company was founded in 2013 and is based in Emeryville, California. Abakus, Inc. operates as a subsidiary of Exponential Interactive Inc.